This is brilliant. If you are selling cat food, what does your target audience like? Watching videos of cute cats, but better yet, watching their own precious feline being cute. What the heck does this have to do with your firm? Plenty.
The leaders in our industry are already developing their social media chops. Barton Malow has an executive focused on Social Media, and they are a Construction Management firm.
No, you don’t need to be tweeting your lunch selection to the ether. But if you were the FDA, you’d be a hot twitter feed by posting drug approvals via Twitter. They are now a must have app for Pharma execs. (search for @FDAMedWatch at Twitter.com)
Think about what would help and thrill your clients. Could a preview of an aspect of your proposal be put on YouTube? Saves your client having to manage a video file and you having to forego “showing them” how it would work. YouTube allows you to select Private settings so you send a link to your video and it doesn’t get displayed with Lady Gaga’s latest music video. This isn’t high security, but it is “good enough” for straight forward information that isn’t sensitive.
I delivered an electronic file to a client a few months ago. It is a pretty nifty file, which converts a Goals to Metrics chart to a Gantt Chart and allows them to use the file as a living document. We worked from a set of dummy data to design the file. I hired a consultant who turned my nightmare idea into a dream. He video taped his demo of the file so I could approve it. Once it was finished, we loaded the client’s proprietary information into the file and delivered the file. However, I posted the video for them to refer to as instruction when they started using the file. That was helpful for them since I couldn’t be there in person to demo the file.
Is there a helpful bit that could be made into an App? A lookup table particular to your industry? A reference document that could be interactive and distributed to clients?
The folks at Solar Roadways are making great headway, and they accomplished most of their publicity with social media. They do a great job on videos, even though they have a lousy website.
Can you turn a manual you have written for internal use into an eBook for clients and customers? <shameless self promotion> One of my books: The Magic of Winning Proposals is available as an iBook and at Amazon as an eBook for the Kindle. </shameless self promotion>
Proposal folks are creative souls. What do you have that would be better communicated with a video? What would help you stand out from the herd in a crowded competition? Cruise the app store of your choice and download a variety of apps to see what might spark an idea for your firm. Keep it simple at first.
When I discovered that the YouTube search engine is the second only to Google, I started shooting video for my husband’s small business. (As my friends say, tell’em what your husband does, because THAT’s interesting.) Take a look a few of our videos, shot by an amateur and edited by a professional. These videos helped his business close its best year during the worst recession of our lives. These are the car guy equivalent of cute cat videos: Davids4Speeds – Restoring 4 Speed manual transmissions for 1960’s and 70’s muscle cars.
Can’t wait to see what’s coming next.