This is a letter to Suzanne, and the entire listserve of Herdomain, one of the oldest listserves in existence. The list suffered tribulations during the presidential election campaigns of 2004, and members were dismayed and considering options for moderating the list, or spliting the community into several lists. My goal was to help them see this as a natural part of our community and accept the bothersome posts just as we all accept that strange cousin at Thanksgiving who no one understands. Examples of client work are often too revealing for publication, so this example is safe ground to demonstrate the principles I use.Dear Suzanne,
You may now appreciate the synergies necessary to create and sustain a listserv such as Herdomain over these many years.
IMHO, the trick is engagement. How do you find topics that engage the members to join the conversation and/or read the posts?